After purchasing
an appropriate ecommerce software and
setting up an online shop, one expects growth in business at a faster pace.
However, many times moving to online business does not translate to better
return on investment, the main reason being poor conversion rates that leads to
substantial loss of revenue. In many cases, despite getting high traffic, the
number of visitors performing the desired action is low. This indicates there are
some major issues in your ecommerce store that is preventing visitors from
making a purchase.
The following
blog discusses ways to improve your ecommerce store’s conversion.
Clutter Free Store Design
A cluttered,
complex design will never resonate with your online shoppers and is considered
to be one of the biggest mistakes that can hurt conversions. Web pages that are
crammed with too much graphics and information will annoy and deter website
visitors. Check any high conversion online
ecommerce store and you will notice that it’s clean and
professional. The store should have enough white space, which enables visitors
to focus more on visuals and written information.
Better ‘About Us’ Page
‘About Us’
page provides information about your services and company in brief and moreover
gives an overview of the company’s history. Studies show that shoppers who open
the ‘About Page’ have much higher chances of making a purchase than those who
don’t. Also the ‘About Us’ page is considered to be the frequently visited page
on the website. In such circumstances, a poorly written ‘About Us’ page is
unlikely to bring more sales.
If you want
to increase your revenue, make sure you have a high quality ‘About Us’ page. As
far as content is concerned, make sure it is persuasive and professionally
written. You can include a compelling brand story that is engaging and resonates
with your visitors. Be honest and direct, and give a compelling reason about
why they should choose your products and services.
Simplify Checkout Process
A complicated
checkout process is one of the biggest reasons behind ecommerce
shopping cart abandonment, which eventually leads to loss of
customers. So in order to boost conversions, the checkout process has to be as
simple as possible and devoid of any unnecessary steps, fields and lengthy
forms. By entering minimum amount of information the visitor should be able to
complete the checkout process.
Allow Visitor to Sign Up as Guest
Making it
mandatory to register even before checkout is likely to deter people from
considering a purchase. Filling registration forms or compulsion of account
creation or signup before or during checkout is something online shoppers hate
to do. Checkout as a guest is considered to be one of the best ecommerce
practices to help raise conversions. So implement this ‘checkout as a guest’
option into your store and make your visitors feel more convenient to shop
online.
Offer Free Shipping
When
considering a purchase, visitors always look for shipping details and costs. Studies
show that free shipping can motivate people to make a purchase. In fact, a
recent survey has shown that around 93% of visitors are motivated to purchase
more products when free shipping is included. No wonder, ecommerce giants like
Amazon that provide free shipping for orders over certain amount, have very
high conversion rate.
Improve Page Load Time
Slow page
loading time is considered to be a conversion killer. Studies show that a 1%
delay in page response can result in 7% drop in conversion. So a few seconds
delay in page response can cause a significant loss in sales in the long run.
The point is, load speed matters when it comes to conversion rates. Therefore
ensure that your website speed is fast enough to boost conversions.
Mobile Responsive Website Design
Having a
mobile responsive design can have a positive impact on conversion rate and
overall revenue. This is because the number of online shoppers accessing the
Web via mobile devices has increased tremendously in recent years. Hence it
makes sense to have a mobile responsive ecommerce store.
Offer a Range of Payment Options
There are
visitors who do not prefer to order from an ecommerce store because it does not
support a particular payment method. So offering multiple payment options will
help you reach to more number of customers, in turn enhancing your conversion
rates and sales. So apart from credit and debit payment solutions, you can
introduce other payment methods like Visa Checkout, MercuryPay, PayPal, V.me by
Visa and Google Wallet.
Display Testimonials and Reviews
Positive
online reviews and testimonials can play a major role in influencing buying
decision. As we all know, online shopper are always looking for some kind of
proof or creditability about the quality and usability of products they are
purchasing. You can provide the proof by displaying customer testimonials and
reviews on your ecommerce site.
Customer
testimonials and reviews are nothing but experiences of people who have used
your product. They are a powerful tool to earn trust about your products from
online shoppers. Testimonials in the form of authentic customer quotes along
with the picture of a person or even video testimonials are found to be
helpful. So just display them prominently on your ecommerce platform and you can expect an increase in your conversion
rate.
On the whole
increasing conversion rate is absolutely crucial so to improve sales and make
more profit. So make sure you implement the aforementioned ecommerce
optimization tips to drive online business growth.
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