You might
have decided to handle B2B customers but have you thought of the features that
your ecommerce platform should have so as to successfully manage the business. Although
the features will vary depending upon the type of industry, you need to keep
certain things in mind when choosing B2B platform.
A B2B ecommerce
platform need to have the following features for a successful online ecommerce store:
Provision to show Different Prices to
Different Customers
Depending
upon how strong your relationship is with customers, you will decide product
pricing that is specific to their account. So the B2Becommerce platform you choose should allow you to charge customers
using their own specific pricing. For
instance, for a particular B2B customer, you might be offering products at a
discounted price but for others, you are giving at a higher profit margin.
Allowing you to implement such variable pricing strategies is an important
feature of B2B ecommerce store.
Also, your
B2B customers should view only those products as per the contract agreement. That
means the B2B ecommerce software should
have the capabilities to manage multiple catalogs, each assigned for a
different B2B customer.
Has a Range of Payment Options
When you are
selling online, offering different payment options to your customers is
essential to grow your business in a B2B environment. This is necessary as
customers are unlikely to do business with you, if their preferred method is
not available. Also, offering multiple payment options has led to higher
customer retention and conversion rates.
Multiple Currency Support
If you want
to expand your business into different countries, your platform must support
multiple currency processing. Multiple currency support enables you to cater to
an international clientele, thereby increasing your global reach. It will
surely help to increase international sales as you allow your customers to make
transactions in their preferred currency.
Allows you to Setup Approval Workflows
If you want
to have complete control over your B2B business, make sure the platform allows
you to implement an order workflow and approval process. Any sales quote or
sales order has to be created as per the terms and condition decided by the
organization. An approval workflow will stop those quotes and orders from
leaving the company that do not match the criteria setup by the management.
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