As a VAR
(value added reseller), you know that major chunk of the revenue comes from B2B
customers. In such circumstances, keeping the customer happy will ensure better
growth prospects for your business. Providing PunchOut catalog can
help boost customer relationships as it can simplifies the buying process. No
wonder, VARs who do not provide PunchOut are unlikely to gain new customers.
Offering
PunchOut capability allows your B2B customers to easily shop from your website.
It delivers a far better purchasing experience for such buyers and encourages
them to re-purchase. Every B2B customer connected with you has a legal
contract. So the product offering and pricing will vary from one customer to
another as per the contract. Handling such diverse contract catalogs can be
difficult for VARs. Without PunchOut, the customer has to navigate through the
supplier’s entire catalog in order to search their contract catalog. This is
tedious and time consuming.
A better
option is to use Oracle
iProcurement PunchOut, a functionality that gives B2B customers
direct access to their own contract catalog that meets their exact
requirements. Moreover, despite
accessing an external site (supplier’s catalog), the customer does not leave
his procurement system. That’s the biggest advantage of using PunchOut. It is convenient
as it eliminates the time taking task of browsing through thousands of products
in order to reach the right catalog.
The customer is just given a link in his
procurement system, which upon clicking redirects the user to the desired
contract catalog. As a result, the customer gets immediate access to his
products that too without entering any login credentials.
PeopleSoft
PunchOut catalog provides
a user-friendly shopping experience as the catalog is tailored as per the
customer needs. In simple words, it is customized the way the customer wants.
So the product offerings, categories/sub-categories and special pricing in the
PunchOut catalog are as per the business requirements of every B2B customers.
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