The year 2017
will bring a whole lot of changes in ecommerce business practices. New
technology has altered the way consumers interact with online retailers. Staying
updated with these ecommerce trends is important as it will help you to
evaluate and realign your business strategies that work towards boosting your
bottom line.
If you have
started or about to start your online ecommerce store,
make sure you address the following trends that will shape the future of online
business:
Mobile Ecommerce will grow
Transactions
on mobile devices are steadily increasing. These devices are overtaking the
desktop computers as the primary tools to access ecommerce sites. No wonder, mobile
shopping will continue to dominate in 2017. Browsing and purchasing products
via mobile devices like smartphones and tablets will continue to grow. So retails should offer mobile-optimized
ecommerce apps, which will provide a major boost to their growth and sales.
Dynamic Shopping Experience will Pick Up
Pace
If retailers
want to stand out in their online business, having a sophisticated B2B ecommerce software
that offers a dynamic shopping experience is a must. Depending on their order and current browsing
habits, you need to provide product recommendations in real time. So you need
to adapt to shopper’s changing habits and accordingly display relevant products
in real time.
Level of Customization will Continue
to Increase
Customization
will gain a lot more attention in the coming years and it will play a crucial
role to improve sales. So you need to customize your B2C ecommerce solution
depending upon the customer’s browsing experience. For instance,
items in ‘featured products’ and ‘Best Sellers’ section as well as in categories
pages should vary depending upon the past browsing history of individual
customers. Also, information that you get through questionnaire can be used to
customize the site that appeal to specific consumers.
Speed of Delivery will be Paramount
Speed of
delivery will play a crucial role in consumers’ buying decision. Late or delayed delivery can have a negative
impact on future purchases. As far as delivery service is concerned, customer
expectations and demands have changed a lot in recent years. More and more
customers are preferring to shop from sites that provide same day delivery
service. So if you are not offering same-day shipping and delivery, you carry a
huge risk of losing customers.
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