The simple answer is if you want to do more business with B2G and B2B
customers, you simply cannot afford to ignore their PunchOut/RoundTrip request.
“Do you offer Punchout Catalog?”
This is the first question large corporates, Federal, State, and Local
government in the United States and Canada ask to suppliers before initiating
business talks.
Retaining such large customers can become difficult if you fail to give
PunchOut. A PunchOut catalog solution makes
it easier and faster for buyers to conduct transactions with your ecommerce
site. Greater spend visibility and control across organization is one of the
main advantages that customers can reap from using this feature.
This feature can protect customers from maverick spending, meaning the
sales reps are unlikely to make purchases that break the rule established by
the organization. This is because customers access the catalog that they are
looking for. The Ariba catalog will
display only agreed upon contract products and prices. No unnecessary browsing
products to reach the right catalog. Hence there is no chance of choosing
products that do not come under contract agreement.
These customers often use Ariba procurement system for purchasing
process, hence they are looking for some functionality that integrates well
with their system and simplifies the buying process. This can be achieved with
PunchOut that directly connects the procurement system with your (supplier’s site).
In order to access your site, the customer doesn’t have to type user name and
password. With this feature, the customer has to click just once in order to
enter that site. It is that simple!
This is the reason why more and more customers are demanding PunchOut
capabilities. So if you want to attract B2B and B2C customers and boost sales
and business growth, make sure you are ready to provide PunchOut catalog.
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