It is a known
fact that up-selling and cross-selling techniques play a very important role in
improving online revenue. These strategies involve showing additional products,
apart from what is present in the purchase order. When implemented in the right way, these
strategies help to increase the size of the orders. However, if you want to
boost your upsell and cross-sell efforts, make sure to incorporate a CRM
software into your business. To put it simply, it is a
win-win situation if you are using this software tool.
With a CRM
tool at your disposal, you acquire a 360-degree of your customer. This means,
you have knowledge about his purchase history based on products you have
purchased in the past. You also have knowledge about his present buying
behavior. CRM data gives an accurate view of customer’s purchasing pattern.
This can helpful to gain useful insights on his evolving needs. You can predict
what your customer may want to purchase next. So you are able to identify cross-sell
and up-sell that are relevant to your customer needs.
CRM
software for small business can also help you to track your website
visitors in great detail. For instances, you can know which pages the customer
is browsing the most and what is the time spent on each page. This can also help you to know what products
he is viewing. As a result, you can identify the preferences, (the products he
might be interested in) and accordingly tailor offers that meet individual
needs of every customer.
On the whole,
a CRM software helps you to understand your customer needs and behavior. You
can leverage this knowledge to your advantage and pitch the right products to
boost sales and increase revenue.
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