Want to setup your own ecommerce site? If yes, firstly
you need to know some interesting ecommerce facts, which will help you to know
how the site should be designed and what all products can be included so as to
get higher sales revenue via ecommerce sales. A lot of hard work goes into building
an online ecommerce store and making it successful is even more work.
Knowing some interesting ecommerce facts and then implementing it accordingly
can save you from ecommerce failures.
Interesting
Facts about Ecommerce
1) Mandatory registrations are one of the
main reasons behind shopping cart abandonment. One study reveals that a
whopping 26% of online shoppers abandoned their carts when they found that
account registration is mandatory for purchasing products. So don’t just focus
on buying sophisticated ecommerce
software, make sure the online store is user friendly as far as
account registrations are concerned.
2)
You might be using the best B2B ecommerceplatform for your business. Yet you cannot ignore social
media if you want to see results. Promoting your business on social media is
very important to improve sales. According to Nielson Media Research (NMR), an
American firm, 46% of online shoppers completely rely on social media when
taking a buying decision. So get your business on social media and influence
the buyer’s decision in a positive way.
3)
Taking business online can work wonders to enhance overall revenue as shopping
statistics reveal that approximately 71% of shoppers are of the opinion that
browsing the Internet will help them to get products at better prices than a
physical store.
4) According to Net Market, an online
marketplace, it was the first to conduct an online sale way back in 1994 on
August 11. A few weeks later, Pizza Hut, the American restaurant chain received
its first order online for fast pizza delivery.
5) Over 80% of Internet population has
done online purchasing at some point of time. Also, over 50% of online users
have purchased more than once using the Internet.
6) It is estimated that around 43.8% of
online orders in 2017 will come from mobile commerce. Whereas in 2018, mobile
ecommerce will represent nearly half (46.6%) of ecommerce sales. So make sure
your store is mobile friendly.
7) In United States, clothing and
accessories are now considered to be the highest-selling category in ecommerce,
displacing IT products and hardware from the top spot in ecommerce sales.
8) A recent survey has revealed that 66%
of online shoppers while browsing ecommerce sites carefully go through their
returns policy. Moreover, free shipping services motivates over 90% of visitors
to take call to action.
9) It is observed that 61% of online shoppers
are influenced by customer reviews. So having customer reviews about the
products that you are selling on your ecommerce site, is very important to
boost conversion rates.
10) In 2017, ecommerce sales are expected
to reach a whopping $370 billion. It appears there is no stopping for retail
sales coming from online shopping.
11) A new study conducted by InMobi and
Mobext reveals that approximately 70% of tablet users make an online purchase
every month through their devices. This means it is necessary to use B2B or B2C ecommerce solutions that
are responsive on mobile devices including smartphones and tablets.
12) Online shoppers between 18 and 34
years of age tend to make more purchases online as compared to people in other
age groups. So in order to increase overall revenue, owners should come with
marketing strategies that particularly targets people in 18-34 group.
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