How can you Use your CRM to Improve Customer Relationships

As we all know, a customer relationship management (CRM) software is mainly used to store details related to leads, opportunities, and customer at one place in a well-organized manner. This makes it easier for CRM users to quickly access relevant information. CRM is commonly used by enterprises of all sizes to keep a track of all their contacts. However, many organizations do not use CRM to its fullest. As a result, despite incorporating a CRM system, companies are unable to nurture a good relationship with their customer.

The following blog discusses how to boost your customer relationships with CRM

Update Customers about your Business

Use customer information captured in your CRM system for communicating with your existing customers. You can send them news and updates about your business. This can certainly help to add more value to your customer relationship. Sending regular updates regarding new offers or products helps you to get in touch with customers. Making them aware of news and updates of the latest happenings in your company is a good strategy to build long-term engagement with your customer base.

Store Personal Information

Whether you are using a CRM for small business or large business, to better understand customer needs, make sure you store personal information of every customer in your CRM system. For instance, you can add custom fields in your CRM software to capture your customer’s birth dates and dates that are special to them. This can help you to reach out to customers on their birthdays and special occasions. With this additional information, you get ample opportunities to target customers throughout the year. You can get to understand their specific preferences. Giving special offers on their birthdays can certainly help to strengthen your already existing bond with your customers.

Analyze Customer Buying Behavior

CRM can act as a great platform to understand the purchasing behavior and needs of your customers. For instance, if you connect your CRM with data tracking tools such as Google Analytics, it can give deep insights into the buying pattern of the customers. CRM integration with data tracking tools will help you to know what all products are being purchased by every customer landing on your site. Knowing this past purchase behavior of your customer can help to predict future purchases. So with CRM, you are better equipped to understand customer needs and accordingly offer relevant and value added services. This can provide superior customer satisfaction and therefore retention and repeat purchase.

Address Customer Concerns Faster

CRM allows you to store customer data at one place and moreover the data can be easily accessed by all departments in your organization. This facilitates better coordination among your team members, enabling them to quickly respond to customer queries and complaints. Quick response can boost your company’s reputation and leave a lasting positive impact on your customers.

Implement Target-based Allocation of Resources

Analyzing CRM data provides valuable information about the large customers who have a lion’s share in your business revenue. These are the customers you simply cannot afford to lose. While you take efforts to get new customers, it is imperative that you also focus more on these large customers. So using CRM, you can plan and allocate more resources to these high revenue generating customers so that they get the best service.