Do you having
your own ecommerce site without any shopping cart functionality? If yes, it is
not a good option as it can be difficult for you to deploy a product catalog,
allow your customers to purchase items, and collect money from your online
customers. No wonder, a shopping cart is a standard feature in all online stores
for processing payments and orders. You will rarely find anyone setting up an
ecommerce store without a shopping cart functionality. Ecommerce shopping
carts are implemented with the help of HTTP cookies or query
strings.
Features of Shopping Cart
A B2B
shopping cart software is also sometimes referred as B2B
ecommerce software. Its
features are given below:
Allows Customer to Select Items
In the world
of Internet, a shopping cart is a software that enables website visitors to
choose items from the site, as well as remove or add more items and finally
make a purchase. Product searching and browsing is also an important feature of
shopping cart. It also enables website owners to display product ratings and
reviews, which in turn can have a positive impact on visitors. The cart’s
functionality also allows you to offer special pricing (discounts and free
shipping) to attract new customers. Many shopping carts support zoom product
imaging which enables customers to view a bigger image of the product.
Payment Processing
The job of
collecting customer payment information and then processing it, is also done by
the shopping cart. For instance, the credit card processing is carried out by
shopping in conjunction with a payment gateway. To be more specific, the
shopping cart simply passes the credit card information to a payment gateway such
as PayPal. For other payment options such as ‘Cash on Delivery’, Company PO, or
‘Money Order’, the shopping cart itself does the order processing. Some
shopping cart solutions support integration with as many as 70 payment
gateways. In short, the shopping cart enables you to provide different payment
methods for your customers.
Inventory Management
Keeping track
of stock is another important function of shopping cart. So whenever items are
purchased by the customers or new items are added in the product catalog, the
shopping cart updates the inventory of your ecommerce
platform. This inventory management control makes the customer
aware of the availability of products at the time of selection.
Ensures Transactions are Secure
Most shopping
carts come with built-in data SSL encryption which guarantees that all the
order and payment processing done through shopping cart is completely secure
and safe. All your personal accounts and order details are protected from
unauthorized access. An SSL certificate indicates that the site is legitimate,
which can actually boost customer confidence and trust in your website.
Helps Track Product Sales
Ecommerce shopping carts come with a range of built-in
reports such as sales summary report and product sales report, which enable you
to get a better understanding of your sales performance. The reports help to
analyze your company’s strengths and areas where improvement is needed.
On the whole, an online ecommerce store with a shopping cart ensures a reliable,
secure shopping experience for your customers. The addition of shopping cart
software will definitely make your site user friendly, in turn helping to boost
sales.
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