B2B suppliers
are often looking for ways to boost customer retention and improve ecommerce
success. Large buyers that includes enterprises and Federal & State
government are a major source of revenue. In such circumstances, boosting
customer loyalty can go a long way in keeping the business profitable.
Suppliers
need to understand the pain points when buyers are conducting online
transactions. If suppliers are able to make buying process convenient, it can
certainly help to increase customer retention. Often large buyers use an Ariba
procurement system and find it difficult to connect with an external supplier
site. Even if the supplier site is connected to a procurement application,
automatic transfer of data between systems is no easy. An Ariba PunchOut catalog can come to your rescue.
The inability
to exchange data is commonly associated with CIF catalog. This issue can be
resolved using PunchOut, a protocol that ensures automatic transfer of data
from the supplier site to the buyer’s procurement application. The buyer is
able to view the supplier catalog from within his procurement application.
Electronic exchange of data between systems takes place in Commerce eXtensible
Markup Language (cXML) format.
Ariba PunchOut solution gets the supplier’s pre-approved contract catalog inside
the buyer’s procurement system. Hence unlike B2C, the B2B buyer doesn’t have to
login into the supplier’s store. Upon clicking the PunchOut link located on the
procurement application’s screen, the buyer is taken to the supplier’s site,
giving direct access to the Contract catalog. Unlike CIF catalog, the buyer
does not have to import the supplier catalog into the procurement application.
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